Google App Ads

Google App Ads are automated ad campaigns designed to promote mobile apps across Google’s platforms, including Search, YouTube, Google Play and the Display Network. They help drive app installations and user engagement.

Google App Ads use machine learning to optimise ad placements and targeting based on your goals. You provide ad assets such as text, images and videos, and Google automatically creates and displays ads to relevant users.

These ads appear across Google’s vast network, including Google Search, YouTube, Google Play Store, Discover and the Google Display Network, reaching users on multiple platforms.

Google App Ads operate on a cost-per-install (CPI) or cost-per-action (CPA) basis. You set a budget and bid strategy, and Google optimises your spending to maximise conversions.

To create a campaign, go to Google Ads, select ‘App Campaigns’, set your campaign goals, upload ad assets, define your target audience and set a budget. Google’s AI then optimises delivery.

Yes, Google allows targeting based on demographics, interests, app usage behaviour and geographic location to help you reach the most relevant users.

There are three main types: App Install campaigns (focused on driving new downloads), App Engagement campaigns (to re-engage existing users) and App Pre-Registration campaigns (for promoting apps before launch on Google Play).

Google Ads provides analytics and reports to monitor installs, conversions and user engagement. You can also integrate third-party tracking tools for deeper insights.

Results vary based on budget, targeting, market competition and the the app itself, but campaigns could start generating app installs and engagement within a few days of launching.

Yes, Google App Ads can be effective for small businesses by reaching the right audience at a controlled budget, helping drive app growth efficiently.