Google Display Ads

Google Display Ads are visual advertisements that appear across a network of websites, apps, YouTube and Gmail. They use images, videos, or animations to attract attention and engage potential customers while they browse online.

Google Display Ads use automated targeting and bidding strategies to place your ads on relevant websites and apps. They leverage audience data, interests and browsing behaviour to ensure your ads reach the right people at the right time.

Search Ads appear on Google’s search results when users look for specific keywords, whereas Display Ads appear on websites, apps, and YouTube to create brand awareness and capture interest even before a user searches for a product or service.

The cost of Google Display Ads varies depending on bidding strategies, competition and targeting. You can set a budget and choose between models like cost-per-click (CPC), cost-per-thousand-impressions (CPM) or cost-per-action (CPA) to control spending.

Yes, if correctly set up, Google Display Ads are highly effective for brand awareness, remarketing and reaching new audiences. Their visual appeal and extensive reach help businesses stay top-of-mind and drive conversions over time.

Absolutely! Google Display Ads allow precise targeting based on demographics, interests, behaviours and even remarketing to users who have previously visited your website. This ensures your ads reach the most relevant audience.

You can run responsive display ads, image ads, video ads, animated ads and interactive ads. Responsive ads automatically adjust to different screen sizes and formats, making them a popular choice.

You can track performance using Google Ads reports, which show impressions, clicks, conversions and other key metrics. Google Analytics can also provide deeper insights into user behaviour and ad effectiveness.

To run a successful campaign, focus on high-quality visuals, compelling ad copy, strategic targeting and continuous optimisation based on performance data. A/B testing different creatives and audience segments can also improve results.

Yes, remarketing is one of the most powerful features of Google Display Ads. It allows you to re-engage previous website visitors by showing them relevant ads as they browse other sites, increasing the chances of conversion.