Google Shopping Ads

Google Shopping Ads are visually rich product advertisements that appear in Google search results and the Shopping tab. They display product images, prices and store names, helping businesses attract potential buyers.

Google Shopping Ads use product data from your Google Merchant Centre feed to create listings automatically. When users search for relevant products, Google matches their queries with your listings, displaying your ads to interested shoppers.

Yes, you typically need an eCommerce website to direct traffic from your ads. However, Google also offers Shopping Ads with Buy on Google, allowing customers to purchase directly through Google without visiting your website.

Google Shopping Ads operate on a pay-per-click (PPC) basis, meaning you are charged only when someone clicks on your ad. The cost varies depending on competition, bidding strategy and product category.

To get started, you need to create a Google Merchant Center account, upload your product feed, link it to Google Ads and set up a Shopping campaign. Google will then generate ads based on your product data.

Unlike text ads, which rely on written descriptions and links, Google Shopping Ads include images, prices and product details, making them more visually appealing and engaging for shoppers.

To improve performance, ensure your product titles and descriptions are clear, use high-quality images, adjust bids strategically and maintain accurate stock and pricing information.

Google Shopping Ads appear in search results, the Google Shopping tab, YouTube, the Display Network and Google partner websites, maximising visibility for your products.

No, you need both a Google Merchant Center account and a Google Ads account to run Shopping Ads. The Merchant Center stores product data, while Google Ads manages campaigns and bidding.

For businesses selling physical products, Google Shopping Ads can be highly effective in driving sales. They attract high-intent shoppers, offer visual appeal and provide detailed product information upfront, increasing conversion potential.