Google Video Ads

Google Video Ads are advertisements that appear on YouTube and other partner sites within the Google Display Network. They help businesses engage potential customers through compelling video content while they search, browse or watch videos.

These ads use Google’s targeting tools to reach specific audiences based on interests, demographics or search behaviour. Advertisers create video campaigns through Google Ads, selecting their budget, ad format and audience preferences to maximise visibility and engagement.

Google Video Ads primarily run on YouTube before, during or after videos, but they can also appear across other websites and apps that are part of Google’s Display Network.

There are several formats, including:

• Skippable in-stream ads – Viewers can skip after five seconds.

• Non-skippable in-stream ads – Play for up to 15 seconds without a skip option.

• Bumper ads – Short, six-second non-skippable ads.

• In-feed video ads – Appear in YouTube search results or the homepage.

• Masthead ads – Premium placements for maximum exposure.

The cost varies based on bidding strategy, audience targeting, and competition. Advertisers can set daily budgets and choose between cost-per-view (CPV) or cost-per-thousand-impressions (CPM) bidding models to control expenses.

Yes, Google Ads offers advanced targeting options, including demographics, interests, keywords, remarketing lists and customer match. This ensures your ads reach the most relevant viewers.

Google Ads provides detailed analytics, including views, watch time, click-through rates, conversions and audience engagement metrics. These insights help optimise campaigns for better results.

Absolutely! With flexible budgeting options and precise audience targeting, businesses of all sizes can leverage Google Video Ads to increase brand awareness and drive conversions.

To make a successful ad, keep your message clear, use high-quality visuals and include a strong call to action. Testing different creatives and analysing performance data can also help improve results.

You can set up a campaign through Google Ads by choosing a video format, setting a budget, defining your target audience and uploading your ad creative. Google’s step-by-step guide simplifies the process.